Shoppers value taste and price over sugar content, study finds
Grocery Dive's Lauren Manning, digs into what consumers really want in their grocery products. They're finding that most people are more concerned about price, rather than sugar content of their groceries. She then goes on say that this doesn't mean sugar isn't an important factor, because major businesses are changing formulations to include low-sugar options. Among the brands she mentions, Wave Soda stands out as a healthy soda alternative that offers a low-sugar, unsweetened option for those looking to turn away from the sugary traditional sodas. Read the full article here.
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