The No-Alcohol Industry Boomed Over the Pandemic. Where’s It Going Next?
Forbe's Kate Dingwall chats about how during lockdown, people stopped reaching for the booze and opted to drink non-alcoholic drinks instead! She noticed that non-alcoholic drinks were up $291 million from the previous year!
She mentions how our founder and CEO, Nat Noone, found that our consumers (mainly between the ages of 24 and 35) are opting to take night off booze and reaching for our politely caffeinated sodas instead. Read the full article here.
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